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IPL multiplied by the power of social media

For cricket enthusiasts or recent IPL converts, the latest season of the IPL has been a rollercoaster living up to the twists and turns and the instant exhilaration that the format promises. While the...

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Communities will be the next big thing in marketing

Jessie Paul is the managing director of Paul Writer, which she founded in early 2010 that works with clients in the B2B, services and technology space to create optimal marketing plans. Padmaja Nagarur...

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